The foundation of app optimization in stores is motivated installs; they aid in advancing through key queries. However, for long-term success, the app must be convenient and useful for users. Without motivated traffic, app promotion can be prolonged. Most free installs come from searches, with up to 70% of users choosing apps from the top three positions. If you're not in the top-3, then you're losing the majority of organic installs

Achieving success in the App Store is easier than in Google Play, where algorithms consider a multitude of metrics to form TOP app lists. Increasing the number of installs can improve the chances of making it into the TOP, but it doesn't guarantee it.

Using motivated traffic is safe if the right strategy is applied. It's very important that organic installs and motivated installs are roughly at the same level. You shouldn't attempt to achieve a sharp increase in the number of installs while leaving the real usage of the app at a low level. Moreover, too abrupt an increase in the number of reviews and ratings can raise suspicions at the App Store and Google Play.

For safe app promotion on the Myaso platform, there is a «Daily Limit» feature where you can set the number of daily installs that would be acceptable for you. As organic traffic increases, you can adjust this metric in the settings of your advertising campaign.

On the Myaso platform, you can promote your apps not only in Russia but also in other countries. Myaso works with all localizations of the App Store and Google Play.